Heather Meyer

市场营销, Associate Professor

办公室: WSTC 403C   |    电话: (308) 865-8621   |    电子邮件: meyerhm@fivethousand.net

Heather Meyer

生物

Heather Meyer has been teaching since 2011 和 has been awarded the Outst和ing 教师 Award by the College of 业务 & 技术 (CBT). 除了, her department was awarded the University Departmental Teaching Award (UDTA) by the University of Nebraska System. Dr. Meyer’s research focuses on consumer identity signaling, generational differences, transgender 和 gender diverse individuals’ experiences with healthcare, advertising as a theater presentation, 和 how advertising impacts firm performance. She has published in journals such as Qualitative Market Research, Qualitative Health Research, Journal of Consumer 市场营销, Journal of Promotion Management, 和 市场营销 Intelligence 和 Planning. She presents her research at conferences such as the Association for Consumer Research, International Congress of Qualitative Inquiry, American 市场营销 Association, 和 American Academy of 广告. From the National Institute of Health (NIH) she received a $218,000 grant to reduce stigma 和 improve mental healthcare for transgender 和 gender diverse individuals living in undeserved areas.  Associations such as the Gr和 Isl和 Chamber of Commerce, Association of Real Estate License Law Officials, Nebraska 教育al Service, 和 the Nebraska Auctioneer Association invite her to speak.


教育

Ph.D., 广告, University of Texas

M.S., 广告, University of Illinois

B.S., 广告, University of Nebraska


Areas of expertise 和 research

Consumer identity signaling

Generational differences

广告

Qualitative research methods


How can I do well in your class?

By coming to class prepared with that day’s subject matter. Read the chapter ahead of time, so when we are discussing it in class, it is not the first time you are being exposed to these concepts.

 

What can I expect in your class?

Whenever possible, I like to have in-class discussions on the topic at h和. We often will take a minute to write down 和 share personal experiences related to textbook content. 在某种程度上, these are impromptu focus group sessions, where individual perspectives are shared with the group.